The Economy and Pursuit of Happiness

In an earlier post, I discussed the economics of empathy.  That post pertained to both empathy and thanksgiving.  I recently ran across this New Yorker cartoon, which summarizes much positive psychological research into acquiring happiness.

Of course, this cartoon is funny because it is ironic.  If you find it humorous, you know that it is not true:  A man lying on his deathbed and reflecting about meaning in his life does not say, "I should have bought more crap."

"Crap" of course provides an assessment of the ultimate value of possessions.  It is telling, is it not, that we use the term "crap" as a synonym for "material possessions," and yet our culture remains nevertheless consumed with consuming material possessions.

But if happiness and meaning and satisfaction in life does not come by your buying more "crap," in what does it consist? Whence does it derive?

Cornell University psychologist Tom Gilovich, among others, suggests that, instead of consumption, instead of acquiring more things, we do better by acquiring more experiences.

Experiential "consumption" is more enduring.  People tend to talk about their experiences more than their possessions.  This in itself helps experiences to be means of social connections beyond the immediate circle of original participants.  You can extend your experiences, enjoying them again with others or finding empathy from others when they were not so good. Or you can even laugh (after enough time has elapsed) about how awful those experiences were!

Herein lies the enduring value of experiences:  you get to experience them, remember them, and to share them.

Your experiences affect and constitute who you are and who you are in relation to others.

Such sharing fosters empathy, both cognitive empathy ("I know what you mean!") and affective empathy ("I feel how you must have felt!").  It promotes bonding and greater awareness of shared humanity with expanding circles of solidarity. Tom Gilovich's research even suggests that people enjoy each other personally more when they talk about their experiences more than when they talk about their possessions.  So there may be cultivated not only cognitive and affective empathy but also deeper relational affection itself.

Sharing by definition is a form of generosity.  Benevolence is both pro-social and its own reward.

The implication is that, if you are going to try to "buy happiness," purchase an experience, not "more crap."